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Jeff Wood
Jeff Wood
Creative. Branding. Marketing.
Creating since Crayons. Photographing since Polaroid. Designing since Lego. I have always possessed a passion to build, design, create and invent. This inherent need to create has propelled me into the marketing, branding & design world and paved the way to countless opportunities and unique experiences. After spending time in the West coast, action/skate retail industry, I returned to my roots and worked as a freelance photographer for several years shooting for multiple news outlets and nationwide publications. Over the last decade, I have built and managed the entirety of marketing & branding for a regional craft brewery including brand identity and direction, marketing concepts, creative campaigns, packaging design, product development, retail apparel and social media content creation. In my free time, I do everything outdoors. Hiking, backpacking, running, camping and all things adventure fuel my passion for life. I have a wife of 29 years that I adore more than anything and we are always looking for our next adventure together. Let's ride!
Professional Experience
Creative Director
- Rahr & Sons Brewing
May 2011 - Present
Manage and produce all creative aspects of company branding, marketing, graphic design and product development including print media, social media, packaging & apparel design, in-store marketing materials and on-site imaging. Build new brand concepts from scratch and implement marketing strategy for promotion in store and online. Lead branding and social media team in a fast-paced and exciting industry to improve brand awareness and expand brand territory.
Owner / Photographer - Monstrosity Foto
Jan. 2008 - May 2011
Freelance Photographer specializing in both digital and vintage film photography. Work with assorted media outlets on daily assignments including shooting and post-production editing. Serving multiple photo needs including event, wedding, family, pets, auto, fashion/lifestyle and commercial shoots.
NCAA Director
- eSports Partners
July 2006 - Nov. 2007
Director for all NCAA accounts responsible for $7M in annual sales across all combined accounts. Plan, purchase and manage all collegiate business and sales including retail stores, events and online sites. Develop all marketing materials including advertising, catalogs, digital assets and on-site signage and banners. Organize events at collegiate venues to maximize profitability and improve customer experiences. Manage a team of full-time employees and 100+ workers during events.
Buyer / Merchandiser
- Fast Forward
Oct. 2004 - June 2006
Responsible for $9M in annual sales consisting of 11 departments. Build sales and receipt plans for all categories. Develop relationships with key vendors and accounts in the surf, skate and snow industry. Prepare seasonal strategies, promotions and in-store events. Develop all marketing materials for assigned departments and assist with overall company branding and messaging.
Buyer / Merchandise Director
- Gadzooks
July 1993 - Oct. 2004
Held several buying positions over the years with responsibilities including active apparel, outerwear, swimwear and accessories. Responsible for up to $40M in annual sales from a combined 4 departments. Participate in marketing photo shoots and help develop marketing materials for assigned departments. Visual Merchandise Director from 1993-1998. Plan and participate in over 80 new retail store openings in 17 states.
Volunteer Work
Serving the Community
January 2022 - Present
Near Southside Inc. Board of Directors
Participate in quarterly board meetings. Tour facilities in the Near Southside and vote on important developments, budgets and key issues pertaining to the Near Southside neighborhood. Provide support and volunteer as needed for any Near Southside Inc. events and activities. Represent the Near Southside in a positive manner and do everything possible to help further constructive development of the Near Southside community.
January 2022 - Present
Near Southside Arts Board of Directors
Participate in quarterly board meetings. Discuss prospective arts projects for the Near Southside neighborhood and community. Meet with local artists and leaders to discuss the needs for neighborhood art and beautification. Vote on finalization of arts projects and budget/allocation of funding for community arts projects.
SKILLS THAT PAY THE BILLS
Brand Development
Take New Brands to Market, from Conception to Design and Implementation.
Marketing/Advertising
Develop marketing strategies across multiple platforms. Build and design print and digital media.
Team Management
Build and manage a team of creative individuals to develop, design and implement brand and marketing campaigns.
Social Media
Create Content and Manage Multiple Social Media Platforms.
Photography
Advanced Digital and Film Photography.
Apparel Design
Develop and Design Branded Items for Retail Sales.
Event Planning
Plan, Manage and Host Events and Festivals.
Adobe Creative
Adobe Photoshop, Lightroom and Illustrator.